Amarillo, Lubbock, Midland, Odessa Offer Amenities
Published Sep 15, 2008
High rises penetrate The High Ground in the central cities of Amarillo (pictured), Lubbock, Midland and Odessa. photo by brian McCord
With its gorgeous sunsets and wide-open spaces, The High Ground region seems to embody the very essence of the Old West. But look closer and you’ll discover a collection of modern cities, each with a distinct charm and downtown skyline.
Amarillo grew up around the agriculture and energy industries, but today it boasts a well-balanced economy featuring manufacturing, health care and customer service. The city also offers a mix of cultural amenities, such as the Globe-News Center for the Performing Arts, the Lone Star Ballet and the Amarillo Symphony Orchestra.
“Amarillo also is home to two famous museums – the Panhandle Plains Historical Museum and the American Quarter Horse Hall of Fame & Museum,” says Lorie Vincent, executive director of The High Ground of Texas organization. “The cowboy mystique is still there, but there’s a lot more to do in terms of arts and entertainment.”
As the birthplace of legendary singer Buddy Holly, Lubbock also is known for its contributions to the arts.
“Lubbock is a major focal point for music, with the Buddy Holly Center bringing in a lot of visitors,” Vincent says. “But beyond this unique legacy, Lubbock continues to host great live music, thanks to Texas Tech University and the Spirit Arena.”
Traditionally known for its oil and gas industries, Midland and Odessa have taken on a more cosmopolitan feel, offering a blend of culture, history and recreation.
“There’s a lot of history here with the Bush family, and visitors can complete a driving tour or visit [George W. Bush’s] childhood homes. Both communities also are home to great arts venues and various cultural events and festivals.”
Overall, Vincent says, “I think people are pleasantly surprised by what they find here. We have wonderful cultural amenities, along with major shopping, medical centers and more. Each city is different and sophisticated in its own way.”
Story by Amy Stumpfl
Photo by Brian McCord
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